You need more great creative
than you can realistically produce.

We make the photography, the video and the ads, built around products you already sell, art-directed and finished in-house, in days rather than weeks.

Get your price

Imagery · Video · Ad creative · Account management

Which one is AI?

A green corduroy armchair with a cream throw, an open book on the seat and a mug on the side table.
A
A Sippo Good Times tea pack shot close, steam and texture across the frame.
B

Both of them.

We made both of them from the phone photos below. That is everything the client sent us.

The same armchair photographed on a phone in a bare room. Phone photo
A
The same tea pack held up in front of a plain wall, photographed on a phone. Phone photo
B

Thriving businesses need a lot of photos, videos and ads...

But every piece costs:

  • Photographers
  • Locations
  • Models
  • Props
  • Equipment
  • Editing
  • Planning
  • Time

A traditional shoot is an expensive day out that buys one location. So it gets put off, and last year’s photos are still doing the work.

We fix that.

Faster

  • Days, not weeks
  • No booking, no shoot day
  • No waiting on someone else’s edit

Cheaper

  • No photographer
  • No studio or location fee
  • No props to buy
  • No day out of your week

Better

  • Not just one location. As many as the product suits
  • More locations, more ways to style your product, more buyers who can picture it as theirs

What we do

Photographs, video, ads, and the account they run in. No location scout, no rain delay, and it is golden hour whenever we want it.

  1. 01

    Product imagery

    Photographs for your store, built around the products you already sell.

    This is you if Your product pages are carrying one white-background shot and a photo from three years ago.

    See product imagery
    Front elevation, catalogue white
    Three-quarter, catalogue white
    Hero wide, afternoon light
    Lifestyle, styled and lived in
    Tight detail, table and throw
    Front three-quarter
    Back three-quarter
    Collar and zip, close
    Arms crossed
    Styled, head to toe
    Ghost shot, catalogue white
    Front three-quarter
    Back three-quarter
    Top down
    On foot, with trousers
    Full look
    Side profile, catalogue
    Hero, the whole room
    Pillows, side light
    Button placket, in hand
    Pillowcase label
    The weave, macro
    Full room, chair in place
    Reading corner, book and throw
    Corduroy detail
    Close, side on
    Mid-century room, record player
    Same room, closer in
    Folded, catalogue white
    The knit, macro
    Across the bed
    Over the chair
    Outside, late afternoon
    Flat lay, three-quarter
    Quiet nook, morning light
    Morning bench, styled for a product page
    Close hero, warm kitchen light
    Flat lay, cool palette
    In hand, at the counter
    Living room, late afternoon
    Outdoor table, hard summer light
    Macro, steam and texture
    Ingredient study, studio
    Blend, laid out on stone

    Scroll sideways, or drag, for more

  2. 02

    Product video

    The same product, moving. Product motion and hero cuts.

    This is you if Not one product video on your product pages, in the era of short-form. People want to see a thing move before they are confident enough to buy it.

    See product video

    Scroll sideways, or drag, for more

  3. 03

    Ad creative

    The imagery and the video, designed into ads that are built to be tested.

    This is you if You want to scale the account and cannot produce enough creative to feed it. Since Andromeda, Meta needs volume and variety to find the winners.

    See ad creative
    VIDEO How we run the account
    How we run the account
  4. 04

    Account management

    The competitive advantage of having the same team that makes your ads run them for you.

    This is you if Your agency manages the account and never grows it. Growth takes new creative constantly for Meta to spend against, not another look at the dashboard.

    See account management
    VIDEO How we run the account
    How we run the account
Get your price

Some of our recent work. Made with AI, directed and hand-finished by people.

Front elevation, catalogue white 6
Front elevation, catalogue white Three-quarter, catalogue white Hero wide, afternoon light Lifestyle, styled and lived in Tight detail, table and throw Sofa in motion, slow pan
Front three-quarter 7
Front three-quarter Back three-quarter Collar and zip, close Arms crossed Styled, head to toe Ghost shot, catalogue white The knit, moving
Front three-quarter 7
Front three-quarter Back three-quarter Top down On foot, with trousers Full look Side profile, catalogue Loafers turning, catalogue white
Hero, the whole room 6
Hero, the whole room Pillows, side light Button placket, in hand Pillowcase label The weave, macro Bedside pan, morning light
Full room, chair in place 7
Full room, chair in place Reading corner, book and throw Corduroy detail Close, side on Mid-century room, record player Same room, closer in Quiet nook, morning light
Folded, catalogue white 7
Folded, catalogue white The knit, macro Across the bed Over the chair Outside, late afternoon Flat lay, three-quarter Slow pan, throw on the bed
Morning bench, styled for a product page 2
Morning bench, styled for a product page Close hero, warm kitchen light
Flat lay, cool palette 2
Flat lay, cool palette In hand, at the counter
Living room, late afternoon 2
Living room, late afternoon Blend, laid out on stone
Outdoor table, hard summer light 2
Outdoor table, hard summer light Macro, steam and texture
Ingredient study, studio
Ingredient study, studio
The knit, moving The knit, moving Loafers turning, catalogue white Loafers turning, catalogue white Bedside pan, morning light Bedside pan, morning light Sofa in motion, slow pan Sofa in motion, slow pan Slow pan, throw on the bed Slow pan, throw on the bed

What this works for

  • Furniture
  • Homewares
  • Bedding and linen
  • Lighting
  • Kitchenware
  • Rugs
  • Candles and fragrance
  • Skincare and beauty
  • Drinks
  • Tiles and flooring
  • Building products
  • Bathroomware
  • Outdoor and garden
  • Appliances
  • Pet
  • Apparel
  • Food and pantry
  • Tools and hardware
  • Planters
  • Toys and kids
  • Fitness equipment
  • Electronics and audio
  • Plus more

Why we know what to make.

  • 8 years

    In design and marketing, including running and scaling paid ad accounts.

    Ours

  • 56%

    Of shoppers go straight to the product images, before they read a word of the page.

  • 42%

    Work out whether a product will actually suit them from the photographs alone.

  • 28%

    Of stores never show their product at a scale a customer can judge.

The first figure is ours. The other three are from Baymard Institute’s product page usability research, published 2017, which remains the most-cited study of what people actually do on a product page.

Our process, once the work starts.

  1. 01 Discover Brand · Audience · Market

    Before we make a single image we work out where the brand sits in its market, who it is trying to reach, and what everyone else in the category already looks like. Skip it and an image can come out looking perfectly fine and still feel completely wrong for the brand. This is what the art direction is built on.

  2. 02 Art direct Concept · Scene · Story

    Then we decide what the image needs to make somebody feel. Not "photograph the product", but where it belongs and how it should land. A Byron Bay home with afternoon sun through the window. A Bondi apartment. A knit shot the way a magazine would shoot it. Every choice from the angle to the focal length to the time of day is deliberate, and making those calls well is the experience you are hiring. AI will not make them for you.

  3. 03 Create Photos · Video · Ads

    This is where the most important rule lives. The whole image is made, product included. What is never made up is the product itself: colour, proportion, finish and materials come from the real thing and are checked against it. And we do not make one image and hope: we make dozens, then keep the strongest.

  4. 04 Refine Design · Retouch · Improve

    AI gets us a good starting point. It does not get us a finished photo. Lighting gets adjusted, objects get removed from the background, and sometimes we retouch by hand until it is right. This is the step almost everyone skips, and it is the reason most AI images look like AI images while ours look real.

  5. 05 Deliver Ready to run

    You get two sets. One sized and compressed for your product pages so they stay fast, and the full-resolution files alongside them for anything else they end up in: print, packaging, a lookbook, an email. If you are running ads, every placement ratio you need, sized and named so you upload rather than rebuild.

Wondering what you have to do?
Not much.
Not much at all.

A couple of phone photos of each product, and a short conversation about what it really is. The whole engagement is written out, so there is nothing left to find out after you commit.

See how it works

A few things you might be thinking.

Won’t it just look fake?

You have seen the slop. Warped edges, dodgy lighting, products that are almost but not quite right.

Not from us, and that is a guarantee rather than a hope. What we hand over has to read as a photograph of a real product in a room that could exist, or it does not go out.

A lot of what is out there is exactly that bad, and we are not going to argue with you. But that is an argument against bad work, not against the tools. A great workman never blames his tools. Attempt this without the training behind it and you get exactly what you have already seen: light that does not fall the way light falls, surfaces that stop looking like the material they are meant to be, edges that bend. Nobody art-directed it and nobody finished it. We do both, on every single frame, and that is where the work actually is.

Could I not just do this myself?

Anyone can get to these tools now. Why pay somebody else to use them?

Give somebody a professional camera, a full lighting setup and a beautiful location and they still will not be a professional photographer.

You could do it yourself, and access genuinely is not the constraint. Two other things are: knowing what to make, and getting the picture in your head to come out as the picture on the screen. The second is much harder, and it is the one we have spent eight years getting good at: design, creative direction and marketing, including running and scaling paid ad accounts. That is the part that is not downloadable.

Will it change my actual product?

No. It is the one rule this studio does not bend: what we deliver has to be the product you actually ship, down to the finish and the proportions.

It is the first thing to go when somebody is guessing. A proportion drifts. A grain smooths itself out. A finish turns into something the factory has never made. Colour, proportion, finish, configuration and materials stay accurate. Always. Every image is checked against the real product before it reaches you.

Should I never hire a photographer again?

Is this meant to replace photography completely?

No. There is still a real reason to hire one, and it is more specific than most people think.

It is documentation against creation. A case study at a customer’s home, you speaking at an event, a company announcement: go and film those properly. But every room your product has never been in, every campaign, every new season, none of that is a record of anything. You are creating it. Documentation is a photographer. Creation is us, and creation is most of what a store needs in a year.

Get your price See how it works

1 min interactive quiz to get a tailored price, before you speak to anyone.